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Wednesday 23 May 2012

Why Great Ideas Come When You Aren't Trying

History is rich with 'eureka' moments: scientists from Archimedes to Isaac Newton and Albert Einstein are said to have had flashes of inspiration while thinking about other things. But the mechanisms behind this psychological phenomenon have remained unclear. A study now suggests that simply taking a break does not bring on inspiration - rather, creativity is fostered by tasks that allow the mind to wander.

The discovery was made by a team led by Benjamin Baird and Jonathan Schooler, psychologists at the University of California, Santa Barbara. The researchers presented 145 undergraduate students with two 'unusual uses' tasks that gave them two minutes to list as many uses as possible for everyday objects such as toothpicks, clothes hangers and bricks.

After the two minutes were over, participants were given a 12-minute break, during which they rested, undertook a demanding memory activity that required their full attention or engaged in an undemanding reaction-time activity known to elicit mind-wandering. A fourth group of students had no break. All participants were then given four unusual-uses tasks, including the two that they had completed earlier...read more>>>...