Making Choices: How Your Brain Decides

S.O.T.T: 'Every day, we face thousands of decisions both major and minor - from whether to eat that decadent chocolate cupcake to when to pursue a new romantic relationship or to change careers. How does the brain decide? A new study suggests that it relies on two separate networks to do so: one that determines the overall value - the risk versus reward - of individual choices and another that guides how you ultimately behave. "Cognitive control and value-based decision-making tasks appear to depend on different brain regions within the prefrontal cortex," says Jan Glascher, lead author of the study and a visiting associate at the California Institute of Technology in Pasadena, referring to the seat of higher-level reasoning in the brain'...read more>>>...