The news that Ford was scrapping its SUV EV came just a month
after the company announced it was switching the manufacturing at its
plant in Oakville, Ontario, which had been earmarked for EV production,
to Ford’s F-series pickups, its flagship fuel-powered trucks.
“The
move,” the New York Times reported, “is the latest example of how
automakers are pulling back on aggressive investment plans in response
to the slowing growth of electric vehicle sales.”
Several
factors contribute to the low demand for EVs, including high prices,
range anxiety and a lack of charging infrastructure. EVs are
significantly more expensive than comparable fuel-powered vehicles, and
the price gap is widening. Consumers also express concerns about limited
driving range, particularly in cold weather, and the availability of
charging stations.
Ford’s aggressive push into EVs, driven in
part by government incentives and pressure, has resulted in significant
financial losses.
“The costs of listening to industry experts
and politicians in Washington instead of consumers – and profits – have
been severe,” the American Institute for Economic Research (“AIER”)
said.
The company lost billions of dollars on EV sales, selling each unit at a substantial loss. Ford reported a loss of $4.7 billion on EV sales in 2023, roughly $40,525 per vehicle sold.
It highlights the importance of meeting consumer demand in a free market economy.
“Ford’s
massive pullback from EVs is part of a broader return to economic
reality. Companies flourish in a free market economy not by serving
bureaucrats but consumers, the true ‘bosses’,” AIER wrote.
As economist Ludwig Von Mises wrote,
“The real bosses, in the capitalist system of market economy, are the
consumers. They, by their buying and by their abstention from buying,
decide who should own the capital and run the plants. They determine
what should be produced and in what quantity and quality. Their
attitudes result either in profit or in loss for the enterpriser. They
make poor men rich and rich men poor.”
Automakers are paying the
price for their poor decisions in the form of losses. But were not for
the federal government’s attempts to coerce Americans into EVs – which
included taxpayer-funded subsidies, overt pressure from Washington and
federal regulations designed to phase out fuel-powered cars –
misallocation of resources likely could have been avoided....<<<Read More>>>...