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Sunday, 2 November 2025

How your fitness app may be fueling failure, not health

 A study analyzing social media posts found that calorie-counting and fitness apps, instead of empowering users, often leave them feeling defeated, ashamed and ready to abandon their health goals.

The core problem is automated algorithms that set rigid, unattainable daily calorie goals, frequently ignoring biological realities like breastfeeding or penalizing users for exercise by reducing their calorie allowance.

Notifications and food logging features are often perceived as judgmental, turning eating into a source of anxiety and self-reproach when even healthy foods are flagged or favorite treats have high calorie counts.

Features like logging streaks can be demoralizing, as missing a single day resets progress to zero, making users feel that months of effort are erased by one lapse.

The research calls for apps to move beyond rigid calorie counting and instead focus on building sustainable habits and intrinsic motivation, using kinder, more flexible algorithms that support users rather than shaming them.

In an age where technology promises to optimize every facet of life, a new study suggests that the very apps millions use to pursue health may be systematically sabotaging their motivation.

"A fitness app is a tool designed to enhance physical performance and track health metrics," said BrightU.AI's Enoch. "It helps individuals monitor their progress, set goals and stay motivated for activities like exercise and diet."

However, an analysis of thousands of social media posts reveals a disturbing pattern: fitness and calorie-counting applications are leaving users feeling defeated, ashamed and ready to abandon their wellness goals entirely....<<<Read More>>>....