BBC doesn’t only have a global audience, it also heads the Trusted News Initiative, a global coalition of media to tackle “disinformation”

Some may wonder how the same narrative on certain topics, such as false narratives about US President Donald Trump’s speech on 6 January 2021, reverberates across the world – from Canada to Australia. It isn’t only because the BBC has a global audience. It is also because of the BBC-led global coalition called the Trusted News Initiative.

The Trusted News Initiative (“TNI”) is an international alliance of major news media, social media and technology companies founded by the BBC in 2019 to combat “disinformation.” The initiative was launched following the BBC’s Trusted News Summit in June 2019, in response to concerns about misinformation during the Indian general election.

Led by Jessica Cecil, a senior BBC executive, the TNI operates a real-time alert system allowing member organisations to rapidly share information about harmful disinformation that threatens public safety or democratic processes. Members include the Associated Press, Reuters, Meta (Facebook), Google/YouTube, Twitter, Microsoft and others.

“TNI also has an Asia-Pacific sister initiative that is partnered with media organisations including ABC Australia and NHK Japan,”...<<<Read More>>>...