BBC doesn’t only have a global audience, it also heads the Trusted News Initiative, a global coalition of media to tackle “disinformation”

 The Trusted News Initiative (“TNI”) is an international alliance of major news media, social media, and technology companies founded by the BBC in 2019 to combat “disinformation.” The initiative was launched following the BBC’s Trusted News Summit in June 2019, in response to concerns about misinformation during the Indian general election.

Led by Jessica Cecil, a senior BBC executive, the TNI operates a real-time alert system allowing member organisations to rapidly share information about harmful disinformation that threatens public safety or democratic processes. Members include the Associated Press, Reuters, Meta (Facebook), Google/YouTube, Twitter, Microsoft and others.

“TNI also has an Asia-Pacific sister initiative that is partnered with media organisations including ABC Australia and NHK Japan,” Influence Watch notes.

Adding, “TNI supports outside initiatives such as Project Origin, another initiative created to stop the spread of disinformation by ‘detecting the manipulation of content’ and authenticating its source … TNI also supports the Coalition for Content Provenance and Authenticity (C2PA), an initiative created by the BBC and supported by Microsoft, Intel, Adobe, Sony and Truepic to create systems that provide context for digital media.”...<<<Read More>>>....