[UK Column]: During the 2009/10 ‘swine flu’ pandemic, SAGE received advice from a subgroup called the Scientific Pandemic Influenza group on Behaviour and Communications (SPI-B&C).
That group was reconvened on 13 February this year. This time, its remit was limited to behaviour and it was renamed the Scientific Pandemic Influenza group on Behaviour, or SPI-B.
SPI-B takes no part in discussion about which interventions are effective in dealing with the Covid-19 ‘pandemic’, or their timing. The group is tasked with providing advice on how to ‘help’ people to adhere to the interventions which government demands.
By the beginning of March, there had been three meetings of SPI-B to discuss specific topics requested by SAGE: the risk of public disorder; the use of behavioural and social interventions; and how to give guidance to people who are asked to self-isolate.
“What are the options for increasing adherence to the social distancing measures?”, it asks.
It considers the two social distancing measure seen to be most important at that time: general social distancing by everyone, and shielding of vulnerable people for at least 12 weeks.
There are nine “broad ways” of achieving behaviour change, they write: Education, Persuasion, Incentivisation, Coercion, Enablement, Training, Restriction, Environmental restructuring, and Modelling.
The advice given by SPI-B is immediately aggressive. “A substantial number of people still do not feel sufficiently personally threatened,” they write. “The perceived level of personal threat needs to be increased among those who are complacent, using hard-hitting emotional messaging.”
In other words, SPI-B recommended to SAGE that levels of fear needed to be increased in order to bring levels of compliance with so-called ‘lockdown’ up to desirable levels.
“To be effective,” they continue, “this must also empower people by making clear the actions they can take to reduce the threat.”
Here, SPI-B is making it clear that it can’t be left to individuals to decide which actions are appropriate; they have to be told.
Another option for managing behaviour which SPI-B recommends is the harnessing of “social disapproval”.
“Social disapproval from one’s community,” they write, “can play an important role in preventing anti-social behaviour or discouraging failure to enact pro-social behaviour. However, this needs to be carefully managed to avoid victimisation, scapegoating and misdirected criticism. It needs to be accompanied by clear messaging and promotion of strong collective identity. Consideration should be given to use of social disapproval but with a strong caveat around unwanted negative consequences.” ...<<<Read The Full Article Here>>>...
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