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Sunday, 11 May 2025

How Meta’s “free” AI assistant turns private conversations into profit

Meta, the parent company of Facebook, Instagram, and WhatsApp, has unveiled its latest artificial intelligence (AI) chatbot, Meta AI. This tool is being marketed as a helpful digital assistant but is actually designed to extract and monetize users’ most personal data.

Powered by the Llama 4 language model, Meta AI engages users in natural conversations while quietly compiling intimate details about their lives, health concerns, and habits to fuel its advertising empire. Unlike subscription-based AI services that prioritize privacy, Meta’s “free” chatbot follows the company’s long-standing business model: turning users into products.

“Meta AI is built to get to know you,” the company declared in its announcement. But this seemingly friendly promise masks a far more invasive reality. According to The Washington Post’s Geoffrey A. Fowler, the chatbot “kept a copy of everything” by default, storing sensitive conversations unless users manually deleted them. Meta claims it offers “transparency and control,” but critics argue the system is designed to make opting out difficult.

Unlike competitors such as Anthropic’s Claude, which operates on a subscription model, Meta AI monetizes personal data by integrating it into its vast advertising network. Research shows people increasingly confide in AI about deeply personal struggles such as job anxieties, health issues, and emotional vulnerabilities, making these interactions a goldmine for targeted ads. A user discussing interview stress with Meta AI could soon see ads for anti-anxiety medications, despite never publicly mentioning their concerns....<<<Read More>>>...