Many ridicule homeopathy out of serious consideration as a clinical practice, sometimes resorting to unscientific, unbalanced and unrefereed editorial diatribe. One of the main reasons concerning this disbelief in the efficacy of homeopathy lies in the difficulty in understanding how it might work. If an acceptable theory was available then more people would consider it more seriously. However, it is difficult at present to sustain a theory as to why a truly infinitely diluted aqueous solution, consisting of just H2O molecules, should retain any difference from any other such solution. It is even more difficult to put forward a working hypothesis as to how small quantities of such 'solutions' can act to elicit a specific response when confronted with large amounts of complex solution in a subject. A major problem in this area is that, without a testable hypothesis for the generally acknowledged potency of homeopathy, there is a growing possibility of others making fraudulent claims in related areas, as perhaps evidenced by the increasing use of the internet to advertise 'healthy' water concentrates using dubious (sometimes published but irreproducible) scientific and spiritual evidence.