Psychology is not only a tool to better understand those around you — it can also lead to increased influence. And while these persuasion skills are typically put toward research or counseling, they can also be useful in fields outside of the direct psychology world, such as marketing and advertising.
Although the methods used in advertising and marketing have changed progressively over the years — from merchants in ancient times screaming in marketplaces to digital marketers buying ads on social media sites — the underlying psychology in marketing and advertising has remained the same.
No matter how complex it may seem, psychology truly is an everyday principle. We use it in our relationships, our communication, and we can learn to use it to improve sales in business.
This article aims to uncover the link between psychology and advertising and how you can use advertising psychology to sell smarter.
According to research, people generally lose concentration within a short period of time — about eight seconds. This is largely due to the constant overload of messaging in today's society, causing us to become desensitized to a lot of information around us....<<<Read More>>>....
