"There is a thought in your mind right now. The longer you hold on to it, the more you dwell upon it, the more life you give to that thought. Give it enough life, and it will become real. So make sure the thought is indeed a great one." -- Ralph Marston
Most of our self-talk comes unconsciously from our subconscious. Yet every thought that exists in our subconscious got there through a conscious decision to accept that thought. We need to become conscious of our self-talk so we can at will choose to replace negative beliefs with positive ones. We have the power to choose an identity we love, but we need to do the work. The process of changing our subconscious beliefs requires awareness, diligence, consistency and repetition.
"Man is made or unmade by himself. In the armory of thought he forges the weapons by which he destroys himself. He also fashions the tools with which he builds for himself heavenly mansions of joy and strength and peace." -- James Allen