In the realm of health foods and supplements, products are pushed in many different ways. Advertising techniques can range from pointing out unique vitamins or minerals to branding the product as 'all natural' or 'certified organic.' The Food and Drug Administration's regulations make the guidelines for authenticity rather lenient, and so companies capitalize on the lack of awareness in the average buyer often by using deceptive advertising and marketing tactics. The average person on a base level acknowledges that there are dangerous additives like aspartame and high fructose corn syrup in many products. In an attempt to avoid these harmful ingredients, a product with an 'all natural' label will be picked up instead. Many products that are labeled as such, however, often don't contain all natural ingredients and are simply the result of deceptive advertising and marketing tactics. Under these regulations, it is entirely acceptable to include additives which aren't deemed 'additives' based on the FDA. It is also acceptable to use unnatural preparation methods like frying, genetic modification, or pasteurization. These things cause the product to only be part natural at best. Even more remarkable is that the terms 'natural'and 'all natural' have no defined parameters in law or regulation, so essentially products with these claims can be and are easily as contaminated as the products trying to be avoided
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