How memory load leaves us 'blind' to new visual information

S.O.T.T: 'Trying to keep an image we've just seen in memory can leave us blind to things we are 'looking' at, according to the results of a new study supported by the Wellcome Trust. It's been known for some time that when our brains are focused on a task, we can fail to see other things that are in plain sight. This phenomenon, known as 'inattentional blindness', is exemplified by the famous 'invisible gorilla' experiment in which people watching a video of players passing around a basketball and counting the number of passes fail to observe a man in a gorilla suit walking across the centre of the screen. The new results reveal that our visual field does not need to be cluttered with other objects to cause this 'blindness' and that focusing on remembering something we have just seen is enough to make us unaware of things that happen around us...read more>>>...