In this survey it was found that companies will soon be using a range of technical tools to achieve sales via personalised product recommendations and promotions.
With screens displaying their products, possibly utilising an image of you and even getting assistants to bring products, say clothes, and automatically unlock dressing room doors.
Of course, the only way they can do this is by using facial recognition systems. As soon as you walk in store, your mobile gives you away. This provides the retailer with sufficient information to identify your age and gender, whether you are are a high-value customer and your spending habits. All of this was found to be very ‘creepy’ by respondents.
There are no laws or guidelines limiting their use and as soon as it gets into the wrong hands problems occur. One would not normally think that our own security services would be a threat to innocent civilians going about their lawful business....<<<Read The Full Article Here>>>...
