The superflu that never was

 Shortly before Christmas, we published an article about the BBC’s “superflu” propaganda campaign, which had mysteriously gone silent. It included a tweet from British pathologist Dr. Clare Craig, who noted that the “superflu” propaganda had not only been spread in the UK but across Europe and even Israel.

In a tweet posted on Christmas Eve, Dr. Craig said “SuperFlu was all branding and no substance.” In the following article, she explained why.

Once again, as Christmas approaches, we are told the NHS is on the brink. Headlines warn of a “superflu” season threatening to overwhelm hospitals, with language that feels uncomfortably familiar. The sense of déjà vu is striking. In 2020, the public was told that extraordinary interventions were justified because the situation was exceptional. There is nothing exceptional about the current circumstances, yet across Europe, the same crisis framing has returned.

Despite the absence of evidence for anything exceptional, there is a strong sense of Déjà vu. In the UK, schools have begun closing pre-emptively, particularly in Wales – some describing this as a “firebreak” as if transmission can be controlled by wiping surfaces. In Leeds, with Christmas on the horizon, children have been banned from singing in assembly. Vaccination messaging has intensified, too. Flu vaccines are being pushed beyond traditional risk groups, including toddlers, once again framed as a moral duty, to “protect granny.”...<<<Read More>>>...