The proposals are contained in a Green Paper, published this week, called ‘Watch This Space’. Described by Ian Murray, the Minister for Creative Industries, Media and Art, as setting out a “new strategic direction” for the Government’s media policy, the new measures would require social media companies to prioritise content from ‘traditional’ so-called public service broadcasters – the BBC, ITV, Channel 4, Channel 5 and so on – over that of independent media outlets. This would therefore (although this is not spelt out expressly in the paper) de-prioritise, i.e., suppress, content from independent content creators. The effect would be to rewire the algorithms according to which content is delivered to our social media feeds. It would take us from content driven by preference and audience demand towards a system structurally hardwired and legally obliged to direct us to traditional media brands – the very titles that such a large proportion of the public have turned away from.
Given that some 70% of all UK news content is now read digitally, the impact of these measures on the online public square and on the ability of UK audiences to access information sources of their choosing can hardly be overstated....<<<Read More>>>...
