New Dawn Magazine: Throughout history the mechanisms of persuasion and influence have always been manipulated by those in power as a means to maintain authority and legitimacy. In more recent times the overall manipulation of the mass public mind has become less about overt spectacles of fear and obedience, and more about subtle forms of media propaganda. The manufacturing of consent1 is endemic and has become a pervasive presence within modern societies.
Modern programs of social influence could not exist without recent developments in mass media. Today, it exists as a combination of expertise and knowledge from technology; sociology; social behaviourism; psychology; communications; and other scientific techniques. Almost every nation state has made use of a controlled mainstream media, to various degrees, for the regulation and influence of its citizenry
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