If we set out to make a list of the men and women who, because of their position in public life, might fairly be called the molders of public opinion we could quickly arrive at an extended list of persons mentioned in “Who’s Who…”
Such a list would comprise several thousand persons. But it is well known that many of these leaders are themselves led, sometimes by persons whose names are known to few.
Such persons typify in the public mind the type of ruler associated with the phrase invisible government.
An invisible government of corporate titans and behind the scenes influencers who’s mark on culture cannot be understated today. Bernays continues:
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses.
The public relations counsel, then, is the agent who, working with modern media communication and the group formation of society, brings an idea to the consciousness of the public. But he is a great deal more than that. He is concerned with courses of action, doctrines, systems and opinions, and the securing of public support for them....<<<Read The Full Article Here>>>...
