Oh Nigel, I thought, don’t be so gullible. Data is just another commodity, sold by slick tech bros who convince the untechy that they have the data-led secret to unlocking human desires and therefore elections.
It is this mindset, I suspect, that helped the Tories lose the election: during their time in Government, they were convinced by junk data from pollsters and focus groups that people wanted one thing, when in actual fact they wanted nothing of the sort....<<<Read More>>>...
