The Rune Uruz (Ur) literally means 'mind over matter'. It relates to life force, to courage and to physical health.
Uruz is the rune of powerful unconscious energies of shaping reality, which need to be guided wisely as they manifest. The untamed powers of creativity can be dangerous. It is the user’s skill and practiced techniques which control the energy unleashed by this rune.
As Ur, it is the rune of personal power, and the potential of a situation. Very much down to the querent's thought processes and belief that they can shapes their future. Ur is a very raw and untamed energy that can produce a reality that can be good, or can be worse than the situation the querent already finds themself in.