Update: The New Harry Potter Novel

Bookshops around the world selling the new Harry Potter novel are to put up a poster of Madeleine McCann. In a deal with author JK Rowling, 41, stores from Moscow to New York stocking Harry Potter and the Deathly Hallows will show details of the missing four-year-old.

It will ensure her face is known across the globe — and her plight is not forgotten.

The book goes on sale at one minute past midnight on Saturday. The poster will initially be in all outlets selling the English version of the book, but will later appear alongside foreign language editions.

They will show three pictures of Madeleine with the words ‘Have you seen this child?’ printed above and details of who to contact beneath.

Yesterday Kate and Gerry McCann, both 39, of Rothley, Leics, said they were delighted. The pair are still in Praia da Luz where Madeleine disappeared 75 days ago. Heart consultant Gerry said: “It’s absolutely fantastic. JK Rowling was approached initially by one of our friends to see if she could do something to help.We hope very much that this will help us find Madeleine, but also raise awareness of other missing children.”(The Sun)

Update: Here In New Zealand:

Yahoo Xtra News, says:
Bookstores selling the eagerly anticipated seventh and final book in the Harry Potter series will be asked to display posters of a missing British girl, and the books will come with appeals to help search for her. Author J.K. Rowling has requested that bookstores in more than 200 countries where the Potter book will go on sale be given posters of four-year-old Madeleine McCann who has not been seen since she went missing from her family's holiday apartment in a Portuguese resort on May 3."I fervently hope that posters displayed prominently in shops all over the world when the new book comes out will help find Madeleine McCann and will help raise the profile of the many other missing children in different countries," said the author, who has also pledged money towards a reward fund.

Madeleine's father Gerry McCann meanwhile told reporters in southern Portugal Monday that he and his family were grateful to Rowling for her support, adding that all the new Potter books themselves would be accompanied with a picture of his daughter and a yellow ribbon bearing a message of appeal for help to find her