S.O.T.T: In response to a plunge in sales of artificially sweetened sodas last week, Coca-Cola announced plans to roll out an ad campaign to win back popular favor for its aspartame-containing beverage, Diet Coke. (Diet Pepsi, which also contained aspartame, saw its sales fall 6.2 percent in 2012 while regular Pepsi sales fell little more than half that amount.) The safety of aspartame, which the FDA approved for human consumption in 1981, has long been in dispute, before, during, and after its approval by the FDA. The simmering controversy is notable for the parallels between aspartame's safety and regulatory history, and that of another controversial industrial food product - genetically modified foods also known as GMOs...read more>>>...
