Every person or citizen of any nation plays an important part in the fostering of love or hate.
So how does this work?
What is the most valuable asset of any military campaign?
Most people will answer this question with some sort of variation of the same answers: “military might,” “stronger tanks,” “bigger bombs,” “faster planes …” But military textbooks and the rules of strategy proclaim something different.
Public opinion is the primary asset in the military arsenal. There is no single other element quite as vital as this one thing, public opinion, in waging a successful war.
Without at least the tacit approval of a population no war succeeds.
Ancient military commanders knew this. One of the oldest books on strategy written roughly 5000 years ago, and probably the most studied book by military commanders throughout the ages, is “The Art of War” by Sun Tzu. This book covers public opinion as the very first point of consideration before engaging in warfare.
Sun Tzu uses the more archaic term for “public opinion:” Moral Law.
“The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.”—Sun Tzu, The Art of War ... read more>>>...
