Walk or Don’t Walk based on a traffic light flashing a message designed to prevent you from being run over by a car – whose distinctive hood ornament differentiates it from its competitors, and which is fuelled by different brands of gasoline whose identity may be apprehended from afar while travelling at high speed. Look at the dashboard and you can ascertain operational norms, be warned of engine trouble, and learn by iconic means about the vehicle and its amenities.
We live in a world filled with visual identifiers intended to convey meaningful information at a glance without the need for words.Heraldry, the distinctive symbols of noble warrior families, traces back to the Middle Ages, when grand tournaments were held with jousts between heavily-armoured knights wearing visors. Since individuals were unrecognisable in such gear, unique coats-of-arms were designed to identify the combatants to fans and foe alike. Taverns and inns, village blacksmiths, printers and publishers, all manner of craftsmen and merchants were as recognisable in villages and cities a thousand years ago, as they are in today’s hyper-illuminated metropolitan areas and quieter rural main streets.
However, there is another level of symbolism that goes beyond the merely commercial, socially informative, or technologically useful....read more>>>....
